Before forming WEA, Cynthia worked in publishing for two nonprofit organizations. Her work producing a trade journal and marketing materials earned her three Distinguished Achievement Awards from the Educational Press Association of America (now the Association of Educational Publishers) and a Washington EDPRESS Excellence in Print Award. A published author herself, she has a depth of knowledge in developing products that help clients achieve their communication goals. Cynthia received her bachelor’s degree (English major) and her doctorate in psychology from the University of Michigan.
Paul is an expert at building quality products that infuse creative designs with highly structured workflow requirements. Depending on the project, he can add value by writing software code to implement a desired effect, building a database to manage content, writing scripts to automate workflows, and/or populating a layout to promote consistent appearance and design integrity. He holds two master’s degrees—business administration and public policy—from the University of Michigan.