Impact: More Opportunities to Smile
The publisher Exceptional Innovations created the imprint, Smiles All Around! to sell greeting cards, calendars, and other print designs. They wanted a cost-effective promotion strategy to position the Smiles brand with potential customers. WEA created the award-winning www.SmilesAllAround.com website, which includes blogs (some of which have won awards for blog writing) by the major characters and an award-winning Facebook page. WEA also developed an annual calendar and holiday greeting card series—including multiple award winners—that were sent to clients and given to veterinarians, who displayed them in their clinics.